What the cluck?

First there was the Burger King king and as disturbing as he is, we are currently being subjected to a strange hybrid spokesperson, which looks something like a cross between a live Ken doll complete with plastic facial features, an obnoxious 70's porn star and an over the top game show host, known as Doctor Angus. As bizarre as these BK creations are, the masters of the fast food genre have actually taken bad taste to a whole new level. While surfing the net, I discovered that Burger King launched an artificial intelligence viral campaign, publishing the Subservient Chicken site, where visitors can command the guy-in-chicken-costume to do pretty much anything. After three minutes of experimentation, the chicken was able to obey all commands, including "read a book," "contemplate existence," and "shun cigar smokers." Excessive experimentation led to the deduction that this particular chicken does not understand French or any other language besides English. My attempts at getting the mascot to do something nasty on screen were soon met with it's disapproval, which soon gave way to a freaky stare into my eyes, followed by a finger wagging. Creeeeeeeepy!
The effort comes perhaps as a response to McDonald's early A.I efforts, in which a mysterious computer asks odd questions in an attempt to weed out people who didn't see a particular TV ad. Online marketers found that campaign very odd until it was revealed that the site was meant for Canadians.
What the cluck?