Bright Ideas

So, I fell ill today and thusly, stayed in and camped out on the sofa. I watched some ridiculous television and saw some very questionable commercials.
First there is the new ad campaign for Rozerem, the little magic pill that is supposed to help with insomnia. The tag line is clever enough: Your dreams miss you. There's a shot of a guy, sat at his kitchen table and while you'll immediately think he's just in there having a glass of milk at the wee hours because he can't find sleep, he's really, on closer inspection, in conversation with Abe Lincoln who's reading an old newspaper. There's a shot of an astronaut in full gear behind him at the kitchen sink, likely doing dishes and sat across from our sleepless in serta is of all things, a talking beaver, eating, with a fork mind you, a plate of bacon and eggs (which also begs the question, what's a beaver doing eatin' pig and fowl?). To make matters odder, the beaver is seriously surly. I wonder who they were fashioning this creature after.
Just when I thought creative licensing couldn't get any more strange, in comes the new ad for Yellow Pages. Tag line: Need something?
Again, we're in some random guy's apartment and he's sweeping up, with dustpan in hand, something that's fallen on the floor. But wait, he's not using a conventional broom, he's actually using a cute little, very fluffy Pomeranian dog to get the job done. As adorable and hilarious as this looks, the company was forced to place at the bottom of the screen the disclaimer reminding people to not attempt this sort of behavior and they also made it a point to state that no animals were harmed in the making of the commercial.