Wooly Bullies

Children's author Grant Slatter came up with the slogan "where did all the odd socks go?" to capture the imagination of the young mind. But then 25,000 pairs of his odd socks really got stolen. The batch of odd socks which accompany his books - worth around £125,000 - are now in the hands of thieves who stole the woolly footwear from a truck depot in England. The socks had been destined for Woolworths stores as a must-have accessory to accompany the Oddies storybook. Mr. Slatter's book and sock set are hyped to become THE children Christmas sensation in the UK.
Mr Slatter said: "It is ironic. The whole fact that they have gone missing is a story, it's ridiculous." Oddies is about a fantasy land where all the odd socks end up after losing their pairing in the washing machine. This is such a brilliant concept, one that I am sure many of us have often thought of writing about ourselves. The author says that there are all kinds of oddies - policeman, nurse, footballer and even robber oddies - who go round stealing odd socks. In a twist, the socks are actually insured and the theft has raised publicity about the Oddies book. Can you say publicity stunt?